On diction (...on Dancer, on Prancer, on Vixen)

In response to my post Are You Friendly, my friend Matt pointed out that "friendly" is a very poor choice of terms, as it brings to mind friendly in the sense of "user friendly," i.e. ease of use. He aptly notes that there’s nothing about these blogs that makes them any easier (or more difficult) to read, or any easier (or more difficult) to link to. Excellent point. I was thinking of "friendly" in some far less specific sense – that is, some intangible (or perhaps tangible) quality that invites many readers or invites many links. Doc Searls calls me on this as well. I’m obviously terrible at the Naming of Things. Good thing I never went into marketing or UA.
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